GLOUCESTER, Mass.--(BUSINESS WIRE)--HireClix, a leading recruitment marketing services company, today launched its Employer Brand Network (EBN) to help enterprise-level organizations activate, scale, and optimize employer branding campaigns and provide them with a competitive advantage in a quickly evolving recruiting landscape. The technology-enabled solution leverages consumer advertising strategies, allowing talent acquisition teams to extend the visibility of their employer brand and more effectively attract potential candidates.

The Employer Brand Network helps companies introduce their employer brand to targeted audiences and engage with candidates before, during, and after they initiate the job search process. In a dynamic labor market, it is more important than ever to invest in building a positive brand with job seekers in an intentional and impactful way. Through this customizable and sophisticated targeted ad network, employers have the opportunity to better reach potential candidates, appealing to them as humans and consumers.

The Employer Brand Network makes it easy for human resources professionals to activate employer branding campaigns on digital channels that align with their key audiences and hiring objectives. This recruitment-focused ad network reaches consumers across major news, sports, social, video, and audio platforms, providing the exposure employers need to hire in today’s marketplace. HireClix combines targeted geographic and demographic data, a custom media algorithm, and modern advertising AI and machine learning to showcase employer brand ads to users where they spend the most time online.

Campaigns run through the Employer Brand Network are simple to activate yet customizable to meet the client’s business priorities. Flexibility comes in the form of quickly adopting and optimizing new creative or sending users to any webpage they want, such as their own company career site or a dedicated landing page for developing a talent community. Additionally, through a fully integrated campaign reporting dashboard, employers are able to review performance metrics in real time to easily understand the impact of their branding efforts.

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