At some point in your career, you’ve probably found a dream company you’d love to work for. You followed them on all social media channels, read every blog they published, and applied to each job post they shared.

But did you ever stop and wonder why that organization appealed to you so much?

Maybe their mission and values reflected yours. Perhaps it was how much employees seemed to thrive and love working there. Or was it their super competitive benefits package?

Regardless of what first caught your attention, that connection you felt was due to the business’s powerful talent branding strategy.

What Is Talent Branding?

Talent branding is the intentional process of shaping and promoting your company's reputation as an employer. It involves aligning your internal culture, employee experience, and external messaging to present a consistent, authentic image to current and prospective employees.

Think of it as your company’s “employer story.” Just as your brand attracts customers, your talent brand attracts candidates. It’s the sum of how your employees and job seekers perceive your organization as a place to work.

This strategy includes everything from your career site and job descriptions to employee testimonials, social media presence, and candidate experience during the hiring process.

The Impact of an Effective Talent Branding Strategy

Strong talent branding tactics optimize hiring efforts, significantly improve candidate quality, and reduce recruitment costs and turnover.

The proof is in the pudding:

• Employers with compelling talent brands see 50% more qualified applicants.
• Over 90% of people would change jobs if offered a position at a business with an excellent reputation.
• Talent branding can reduce turnover by 28% and cost-per-hire by 50%.
• Employers investing in talent branding have one to two times faster time to hire.
• 82% of candidates believe a company’s culture is a competitive advantage.

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