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The findings echo what other researchers have observed so far this year, which is that family-friendly benefits are a consistent focus for employers even as interest in other offerings declines.
For example, virtual women’s and family health vendor Maven found that 63% of HR professionals said their organizations planned to increase family health benefits in the near future, with 87% stating that such benefits were “extremely important” to both current and prospective employees.
But maintaining expansive benefits packages has traditionally been a challenge for small businesses. A 2018 survey of small business owners found that 28% reported being unable to fill skilled positions because they could not compete with the pay and benefits offered by large corporations.
In a press release accompanying the report, Sadie Funk, national director of The Best Place for Working Parents, said small businesses increasingly offer family-friendly benefits, a significant trend given that they account for the majority of firms in the U.S. and employ nearly half of the country’s workforce.
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