It’s up to HR to make hiring decisions that bring in people who align with the company’s mission, values and goals. But is your talent acquisition strategy accomplishing that effectively and efficiently?

During the most recent BambooHR Virtual Summit, Crystal DeTemple, content manager at the video interview and candidate screening software company Spark Hire, broke down some solid talent acquisition tactics that could give your organization the edge in landing your dream candidates.

Talent acquisition tool No. 1: Clear job descriptions

Painting an accurate picture of an open role in a job post is harder than it sounds. The goal should be to craft job descriptions that reflect your brand and culture, while also detailing the day-to-day tasks and responsibilities of the position.

DeTemple used a software engineer job post as an example. Instead of describing an essential task of the position as “helping plan how to design important applications,” she suggested a more thorough rephrasing: “contribute toward the architecture design process for mission-critical applications.” This suggestion highlights the importance of tone in incorporating company culture.

The talent acquisition secret sauce for job descriptions, she said, is feedback from your employees and hiring managers. This feedback helps define the role’s expectations, tasks, and the skills, experience, qualifications, etc., needed for a candidate to be successful.

“These often-overlooked key players in the hiring process spend the most time working alongside [newly hired] talent … and they know best what to look for in successful candidates,” DeTemple commented.

She added that keeping job description language inclusive and utilizing pronouns that are gender-neutral helps candidates to avoid preconceived notions about who the company is seeking.

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