The days of relying on job boards and hoping people cruise over to your website to view your job openings are over. To attract A-players in 2025 and beyond, you need more than a careers page—you need a team of brand ambassadors sharing real stories, real wins, and real lessons.

The secret? Teach your people how to build authentic personal brands on LinkedIn and empower them to do so.

When your employees become your loudest advocates, you don’t just fill roles—you build a magnetic culture that top talent wants to join. Why does this strategy work? Because people don’t work for companies. They work for people.

Forget corporate jargon. Start building trust, one authentic post at a time. Here’s where to begin:

Your People are Your Pipeline

The best candidates aren’t browsing job boards—they’re following people whom they admire and connect with.

• Teach every employee how to act as a brand ambassador and empower them to do so.
• Encourage authentic storytelling about daily work, wins, situations that didn’t go exactly as planned, and lessons learned.
• Spotlight employees who are doing a great job of sharing their experiences online so that your team can observe first-hand how this is done.

Content is Currency

Top talent is attracted to great voices, not just great companies, which may help to explain why your top candidate just took a role with a lesser-known company.

• Host monthly workshops on content creation, storytelling and thought leadership, and if need be, bring in an outside expert (one with a strong following) to assist you in this endeavor.
• Provide solid examples of great posts and offer up templates for items like project wins, a life in the day of, and lessons learned along the way.
• Set a team goal for regular, quality postings and acknowledge consistency.

Leaders go First

Set the example, as you never want to ask people to do something you as a leader wouldn’t do.

• Leaders should openly share their journeys, including any stumbles they may experience along the way. Authenticity is what we’re aiming for here.
• Leaders should be encouraged to comment on industry trends and highlight team wins.
• Schedule LinkedIn Lives where leaders can have candid conversations with followers.

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