SYDNEY — The Martec, an AI content platform revolutionizing the talent marketing space, has today announced an $8m raise to accelerate its global expansion, led by AS1. Other participants in the round included AirTree Ventures.

With a January 2023 full-suite launch, The Martec has already acquired many of the world’s top brands as customers including Sainsbury’s, Marriott, Vodafone and Siemens.

With organizations facing historic shortages of talent in competitive markets, while often simultaneously messaging on layoffs or hiring freezes, the demand for better talent marketing and communication has never been more important.

The Martec uses AI to engage both external hard-to-hire talent, and employees internally, delivering personalized content at scale throughout each individual’s career journey. Across regions, languages and cultures this raises the bar for global talent communication to standards usually reserved for customer marketing.

Through its revolutionary technology, The Martec is the world’s only AI platform specializing in enterprise talent marketing. It finds an organization's top employee advocates; creates authentic videos and written content with their input; distributes timely content across websites, recruitment teams and social channels; and integrates enterprise-wide to enrich all content from job descriptions to career pages.

Through its unique approach to talent marketing and engagement, The Martec has expanded significantly, with close to 3.5x year-on-year revenue growth. Raaj Govintharajah, The Martec’s CEO and founder, saw a gap in the market through his experience in building a successful recruitment firm and marketing tech company and knew AI was the key to changing how organizations could be more efficient with their talent marketing.

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