Employers have spent the past several years diligently improving their candidate experiences. Despite the many lessons learned along the way, nothing could have prepared them for 2020 and this emerging reality: sustaining a high-quality experience is even trickier than building one.
Here in the U.S., for example, employers are navigating a series of external challenges (including COVID-19, social and racial inequity and injustice, political upheaval, and economic turmoil) while also dealing with a cascade of resulting internal hurdles (budget cuts, reduced recruiting plans and talent investments, and shifts in business plans and priorities).
Given this litany of tribulations, it’ll take serious resolve to sustain the quality of our candidate experiences in the months ahead, although our 2020 benchmark research is already showing us that the bar has again been raised – more on this in the next few months. (Check out the 2020 CandE Award Winners just announced here.)
A Decade’s Worth of Inspiration
So where can you find ideas worth emulating as you nurture your own candidate experience? Fortunately, Talent Board has a decade’s worth of research you can tap into. Our research reports contain a multitude of case studies on CandE Award-winning companies, including those that have earned the most CandE Awards—a clear indication of sustained quality and commitment.
Here are a few of these companies along with some of the tactics they’ve employed to maintain the superior quality of their candidate experiences (from our CandE research reports and CandE case studies):
Of course, these activities represent only a fraction of the work these companies are doing to sustain their candidate experiences. They continue to evolve and make progress because the candidate experience itself is always a work in progress, regardless of the internal and external challenges that arise.
5 Key Differentiators
Sustaining a great candidate experience means you can never just stop making improvements. The minute you do, your competitors will pass you by. Here are five key differentiators of CandE Award-winning experiences that you can and should leverage to keep that from happening:
Implementing these strategies will keep your candidate experience going strong into 2021 and beyond. And be sure to download our research reports and comb through all the case studies for inspiration.
Join us November 18-19 for the 2020 CandE Awards Virtual Conference — our 10th anniversary — where we’ll elevate and celebrate the empathic best we’ve worked hard to be, some pretty amazing speakers and sessions, and the companies around the world who have again raised the bar on improving the candidate experience.
Sign up to get our monthly newsletter and updates about RNN.