New findings from the Candidate Experience (CX) Survey,* reveals consumer preferences about where and how they make career decisions. Data highlights how consumers find and search for job opportunities, what factors affect their decision to leave or stay with their current employer, and the outside influences that can positively or negatively impact their decision to apply and engage in the hiring process with an organization.

“As employers dedicate significant time, money and resources building recruitment strategies to attract and engage top candidates, it’s imperative they understand how consumers prefer to engage throughout the hiring process and what factors impact their employment decisions,” said Neil Costa, CEO and Founder at HireClix. “Employers have the opportunity to evolve with consumer patterns, engaging potential candidates where they spend time.  The idea is to create an opportunity to introduce their employer brand, share organizational values and tout benefits that matter most to future employees.”

Survey Highlights

Job Boards vs Consumer Sites
As consumers think about searching for a job in the next three months, they rank the top resources for their job search Indeed (56%), Google (40%), LinkedIn (40%)), ZipRecruiter (31%), Facebook (29%) and corporate career sites (28%).

Out of those surveyed, 55% of consumers say that job board ads impact the decision for job seekers to apply, interview or join an organization

Job board ad influence jumps significantly for Millenials (69%)

While a company’s LinkedIn page does not have a big influence on older generations’ decision to engage with a potential employer (Baby Boomers 26% and Gen X 44%), it has a much stronger influence on younger job seekers (Millennials 64% and Gen Z 61%)

When researching a company, reviews on channels like Indeed and Glassdoor influence 57% of consumers.

• 44% of consumers said company reviews had a positive influence on their decision to apply
• 13% of consumers said company reviews had a negative influence on their decision to apply
• 43% of consumers said company reviews had a no influence on their decision to apply

While consumers are mainly seeing or hearing job ads on Indeed (47%), LinkedIn (33%) and Google (31%), other popular platforms for job ads and employer branding include Facebook (30%), ZipRecruiter (29%), YouTube (18%), Amazon (14%) and TikTok (13%).

Men are more likely to be influenced to engage with a potential employer by social and streaming channels like:

• Twitter – M 15%, F 6%
• Instagram – M 21%, F 13%
• YouTube – M 23%, F 13%
• Spotify – M 11%, F 6%
• Hulu – M 12%, F 5%

Influencing Factors in Candidate Experience
Career site experience is an important factor in whether or not potential candidates decide to engage with an employer – 61% of respondents say that an organization’s career site influences their decision to engage with an employer.

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