George LaRocque, Principal Analyst and Founder of WorkTech, has more than 25 years in the HCM industry. A former practitioner in talent acquisition, talent management, and HR, he turned technology vendor executive for some of the market’s largest brands. Now he’s an HCM market analyst and advisor focused on users and developers of HR technology. He was the publisher and founder of HRWins research and reports on workforce trends and related innovation in tech. He was instrumental in launching the UNLEASH media business and site during 2020. He helps employers understand the trends that are impacting their workforce today and in the future. He helps HR service providers and technology vendors with a unique perspective on HR customers and the changing workforce.