Skills are the common thread connecting the high-level trends that will drive talent acquisition in 2024. Employers will invest more in generative AI (GenAI) technology across HR—with recruiting at the leading edge—creating the need for critical new skills. The skills-based hiring movement will continue to gain recognition. And against the backdrop of an expected slowdown in hiring, employers may refocus their new AI tools to upskill and reskill internal talent, addressing the growing skills gap and fulfilling employee expectations for career development.

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Business leaders are trying to figure out how GenAI will change the way work is done. That’s true in talent acquisition as well, where it is certain to revolutionize recruiting.

GenAI has already been one of the fastest adopted technologies ever, with ChatGPT alone counting over 100 million active users since it launched in November 2022.

Experts said a significant portion of HR tech investment in 2024 will be allocated toward AI-powered recruiting tools, including candidate relationship management (CRM) systems, applicant tracking systems (ATSs), sourcing technologies, job advertising and onboarding solutions.

GenAI is expected to help generate job descriptions and job ads, draft candidate outreach, identify passive candidates, engage with candidates through chatbots, suggest interview questions, make recommendations for job ad placement, compose offer letters, and more.

Tom Gimbel, the CEO of LaSalle Network, a nationwide staffing, recruiting and culture consulting firm based in Chicago, said the widespread adoption of GenAI is “one of the most significant shifts we anticipate in 2024. Contrary to fears of job displacement, companies are embracing this technology to alleviate administrative burdens, freeing up valuable time for employees to engage in more innovative and fulfilling tasks.”

He added that AI will be used the same way companies use all technology, “which means some will use it well and others will not use it at all, and the remainder will be somewhere in the middle.”

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