The job market continues to be dynamic and competitive. So, employers need to be on top of their game to attract the best talent. Employers have to maintain a great brand and reputation that will attract top talent and help retain employees and key stakeholders.

Several trends have changed the way employers present themselves to prospective employees.

These trends determine how successful and effective the employer brand will be. Here are some of the major trends impacting employer branding in 2026.

Leadership championing employer branding

Beyond being involved in strategy, organizational leaders are getting more visible in promoting their company’s brand. Leaders are showcasing themselves more in the form of content such as videos, podcasts, and written content on company websites and social media.

CEOs and other members of the C-suite have the responsibility of communicating and representing the company’s vision and values. And being visible makes this easier and more effective.

More visible leaders help to humanize the company. Thus, making it more relatable to the audience. This also helps to engage new audiences, promote transparency, and gather insights from the audience.

What companies should do

Employer branding strategy should include how members of the C-suite will get involved. Specifically, it must give them roles to pay in various aspects of the employer brand. Companies may also promote managers as influencers, which can be an extremely motivational move in the age of connectedness.

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