How do you find the perfect candidates for a role? The first step to finding great candidates is to have excellent job descriptions to attract and encourage top candidates to apply. We’re here to help with this list of job description tips for crafting the best JDs.

Let’s dive in!

Start with your JDs

Getting top talent for a job begins with a great job description. To help you start, here are some tips to ensure your JDs are near perfection:

Be consistent with section order

The order of your sections should always be the same. Chances are applicants will look at more than one job offer on your website, and ensuring your sections are in the same order helps with readability and project professionalism.  For example, if you put your About Us section at the beginning of your JD, ensure it’s in the same place on your other JDs.

Choose one point of view (POV)

Another great job description tip is to choose your POV. You can use the first person (us, we), second person (you), or third person point of view for your JDs. It is essential to pick a POV and stick with it for all your JDs.Having different POVs in your JDs makes your company look sloppy, inconsistent, and unprofessional to your audience.

An excellent recommendation is to use the first or second point of view because it makes your JD sound more personal. The third POV, although you can use it, may make your JD seem cold and impersonal.

Be consistent with your boilerplate copy

The boilerplate sections of your job descriptions (You’re About Us, Benefits, Diversity Statement, Company Mission, etc.) should have an identical copy on all your JDs because it makes your company look polished and professional. A copywriter can write your ad copy, then get it approved by your legal or corporate department, and keep those sections fixed.

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